Javafit is a Certified Fair Trade Organic Roaster that has combined their premium gourmet organic coffee blend with nutritional supplements to create a new category called "Functional Coffee Blends." When you take a product like coffee which is consumed by over 100 million Americans every morning and you now make that drink healthier, you have created an opportunity to make as much money as you choose. People who already drink coffee, already have it in their budget every month. You do not have to spend your time trying to get them to use a product that they don't already consume. They drink coffee. They probably also already take vitamin supplements from time to time. Now thanks to Javafit they can drink their coffee while at the same time getting the supplements they need.